We love an old school push bike, it’s quaint and nostalgic, but in a trade…most of us would take the Bentley.
Does your website need an upgrade?
The responsive web design requirements of today, changes in technology and the way people buy products and services, can mean that websites built a few years ago can start to look and feel a little vintage. So if you think your website might be in need of an upgrade read on…
The Australian Bureau of Statistics tells us “there were 14.2 million internet subscribers in Australia at the end of 2017. This is an increase of 3.4% from the end of June 2017”. The numbers get even more impressive when we look at mobile data usage with an increase of 19.7% in the three months up until June 2017 and a huge 38.6% in 12 months from December 2016 -2017.
If you need help with responsive web design or a website upgrade reach out and see how we can help. Why not contact us for a no obligation, free website review?
Competition – the times, they are a changing
More small businesses are moving online and competition for your customers is increasing as a result. Consumer behaviour has changed and you need a website that reflects the way that people now research and buy products and services.
81% of shoppers conduct online research before making big purchases. (Source: https://www.hubspot.com/marketing-statistics)
New technology has also made website development faster and more accessible. Websites today do more, and for a more reasonable cost of development. This means that website design and the user experience on modern websites is increasingly sophisticated. Customers now expect more from any website they visit.
If your website is not appealing to your existing and potential customers they may not stay on your site long enough to make the sale or take the action you want.
…Users often leave Web pages in 10-20 seconds, but pages with a clear value proposition can hold people’s attention for much longer… (Source: Nielsen Norman Group)*
Eureka Training recently engaged Susan to comprehensively redesign our website. We had not had an overhaul for many years.
This began an interesting and fruitful journey and we got so much more with Addiction Digital Marketing than expected.
Our branding is now so much more on point and our website is much cleaner and has an up to the minute contemporary feel to it which will work well for longer than many sites.
I highly recommend Addiction Digital Marketing.
Has your business grown?
Perhaps your business has grown over the years and things have changed. Your website needs to reflect you, your brand, and your offer effectively. It’s like dating, there’s no point in attracting the wrong people. Our consultation process ensures we understand your value proposition and that this translates into your website.
If you’re a local business…
30% of mobile searches are related to a location. (Google, 2016)*
If you’re a local business, your website needs to be optimised for people doing local searches.
72% of consumers who did a local search visited a store. (WordStream, 2016)*
That’s a lot of potential customers.
Are you mobile friendly?
We often see older websites that are not mobile responsive. This means that the customer experience on a mobile or tablet is poor and people will usually give up and move on. Check your site: is it difficult to see your content, or click on your buttons, or to search and enter text?
The first position on Google search results on mobile has a 31.35% clickthrough rate. (Advanced Web Ranking, 2015)*
If your website doesn’t display correctly on a mobile or tablet then you are more than likely, missing out on business.
51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015)*
Consumer behaviour nowadays sees many of us using our smartphones to find and research what we ultimately purchase, regardless of whether we ultimately buy in store or online.
Got a fixer upper?
Some clients come to us after getting a website built, only to realise that it’s become more of a renovation project. Sometimes the original site is built on an unfriendly platform and it’s really hard for you or your team to maintain. We build all our sites in the WordPress content management system that means if you want to manage it yourself – with a little training, you’re good to go.
* Data Source: https://www.hubspot.com/marketing-statistics
Time for an Upgrade?
If your website is more campsite than castle, get in touch and see how we can help.
Call us on 1300 793 037 or email by clicking the button below.